Memo to marine marketers, especially those of you in the business of building new boats: Are you tired of beating your head against the wall trying to find new customers from an ever-dwindling pool of prospects?
Thanks to those of you who took the “virtual ride” with me on Boaterz n Bikerz of America: Hull of a Tour — The Freedom Ride via my blog, which appeared daily on Trade Only Today.
What do our oceans and the Internet have in common? As in the ancient Greek myth of Icarus, unless you’re careful you can drown in the water as well as in the sea of information that is the World Wide Web.
I’ve identified 15 major marketing mistakes. Take this quiz to see whether these blunders are negatively affecting your brand. Circle all of the numbers below that describe or reflect your company’s current marketing practices.
If marine marketers didn’t have enough to worry about — what with the ongoing debate as to where to put their scarce advertising dollars in
Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but
Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much
Zach Mason, an experienced sailor and sailmaker, joined the North Sails sales team in Fort Lauderdale. Originally from Jupiter, Fla., Mason will work closely with
MarineMax named Josie Tucci vice president of marketing and promoted Bentley Hodge to base manager at the company’s charter base in Tortola, British Virgin Islands.
Your audience is more fractured than ever, and maximizing your reach requires the right media mix There was a time when there were few options
Memo to marine marketers, especially those of you in the business of building new boats: Are you tired of beating your head against the wall trying to find new customers from an ever-dwindling pool of prospects?
Thanks to those of you who took the “virtual ride” with me on Boaterz n Bikerz of America: Hull of a Tour — The Freedom Ride via my blog, which appeared daily on Trade Only Today.
What do our oceans and the Internet have in common? As in the ancient Greek myth of Icarus, unless you’re careful you can drown in the water as well as in the sea of information that is the World Wide Web.
I’ve identified 15 major marketing mistakes. Take this quiz to see whether these blunders are negatively affecting your brand. Circle all of the numbers below that describe or reflect your company’s current marketing practices.
If marine marketers didn’t have enough to worry about — what with the ongoing debate as to where to put their scarce advertising dollars in
Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but
Every marketer is aware of the rise of online reviews and other sources of peer-to-peer information, but many neglect this trend and market products much
Zach Mason, an experienced sailor and sailmaker, joined the North Sails sales team in Fort Lauderdale. Originally from Jupiter, Fla., Mason will work closely with
MarineMax named Josie Tucci vice president of marketing and promoted Bentley Hodge to base manager at the company’s charter base in Tortola, British Virgin Islands.
Your audience is more fractured than ever, and maximizing your reach requires the right media mix There was a time when there were few options
