Dog Days of August
September 29, 2024
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
Demand for boats waned after Labor Day as consumers remained wary of high interest rates and an unstable economy.
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
In a traditionally strong month for recreational boat sales, dealers reported continued retail declines and higher-than-preferred inventory levels in May.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.
Dealer sentiment was flat compared with July, and most retailers still had too many boats in inventory
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
Demand for boats waned after Labor Day as consumers remained wary of high interest rates and an unstable economy.
In a month that usually sees new boats being delivered every hour on the hour every sunny Saturday, June sales were slow, and in-person interaction seemed to be even slower at dealerships.
In a traditionally strong month for recreational boat sales, dealers reported continued retail declines and higher-than-preferred inventory levels in May.
Dealers continue to report strong interest in new boats and are maintaining business with traditional selling strategies
The slower economy at the end of 2022 pushed marine retailers to get creative about boosting business amid the winter boat-show season.
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