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The 2024 Global Marine Industry Workplace Study
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RBFF

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The Time Is Now

New behavioral science research suggests that if we’re going to keep new anglers and boaters from quitting, we need to act

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The Psychology of Churn

The Recreational Boating & Fishing Foundation seeks answers as retention of new anglers shows a troublesome trend.

Toolkit

A Larger Industry Lens

The past year made clear that the RBFF is focused on supporting a diverse group of new boaters and anglers.

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Closing the ‘Nature Gap’

The RBFF’s programs are helping to mitigate the systemic lack of diversity in outdoor spaces and activities.

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Breaking Through on Messaging

Four out of five anglers make the connection that licensing fees lead to conservation and preservation efforts.

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Failing at the Basics

Women’s continued interest in fishing and boating presents an ocean of opportunity for the industry.

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Building the Future of Fishing

RBFF’s State R3 program grants, and its George H.W. Bush Vamos A Pescar Education Fund grants are examples of what the industry can do collectively to attract diverse groups to fishing and boating

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Year Three of Five

Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.

AdobeStock_551456741

The Time Is Now

New behavioral science research suggests that if we’re going to keep new anglers and boaters from quitting, we need to act

AdobeStock_85301675

The Psychology of Churn

The Recreational Boating & Fishing Foundation seeks answers as retention of new anglers shows a troublesome trend.

Toolkit

A Larger Industry Lens

The past year made clear that the RBFF is focused on supporting a diverse group of new boaters and anglers.

20220608_RBFF_110

Failing at the Basics

Women’s continued interest in fishing and boating presents an ocean of opportunity for the industry.

17-RBFF-Vazquez Family-0235

Building the Future of Fishing

RBFF’s State R3 program grants, and its George H.W. Bush Vamos A Pescar Education Fund grants are examples of what the industry can do collectively to attract diverse groups to fishing and boating

1_5d02b934eb29f602144abe88

Year Three of Five

Fear of an impending exodus, especially with concerns about a looming economic recession, has leaders at the MRAA, the National Marine Manufacturers Association and the Recreational Boating & Fishing Foundation urging the industry to start focusing immediately on improving customer service as the primary way to retain these boaters.

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