Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.
The National Marine Manufacturers Association has succeeded in helping get non-auto floorplan loans included in President Obama’s Term Asset-Backed Securities Lending Facility program. “The decision
The Marine Retailers Association of America is joining the National Marine Manufacturers Association in lobbying the federal government for help on boat and floorplan financing.
Van W. Snider Jr., president of the Michigan Boating Industries Association, says the days of the “order taker” are over. No longer can retailers continue
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.
The National Marine Manufacturers Association has succeeded in helping get non-auto floorplan loans included in President Obama’s Term Asset-Backed Securities Lending Facility program. “The decision
The Marine Retailers Association of America is joining the National Marine Manufacturers Association in lobbying the federal government for help on boat and floorplan financing.
Van W. Snider Jr., president of the Michigan Boating Industries Association, says the days of the “order taker” are over. No longer can retailers continue
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