Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.”
Would you buy a boat, engine, product or service or do business with someone you didn’t trust? Most Americans wouldn’t. But although the official motto
The Boat Owners Association of The United States says Sea Ray boats are most popular with its 650,000 members. Rounding out the top five are
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
As boomers age, boating’s sweet spot is fading, much like the memories of many members of this much-discussed generation. For example, who was it that said, “I don’t want to belong to any club that would accept people like me as a member.”
Would you buy a boat, engine, product or service or do business with someone you didn’t trust? Most Americans wouldn’t. But although the official motto
The Boat Owners Association of The United States says Sea Ray boats are most popular with its 650,000 members. Rounding out the top five are
