Volvo Penta will expand Seven Marine outboard offerings
People should expect to see an expansion of the outboards offered by Seven Marine following its acquisition by Volvo Penta.
People should expect to see an expansion of the outboards offered by Seven Marine following its acquisition by Volvo Penta.

‘Thrashed’ in the marketplace, the sterndrive segment is innovating and showing signs of life

Volvo Penta adds hard-charging V-8s as it competes with MerCruiser for segment dominance

CHESAPEAKE, Va. — Ron Huibers, president of Volvo Penta of the Americas, speaks often about the importance of making boating easier for the modern, time-strapped consumer.

Mercury unveils its latest in-house sterndrive; Volvo Penta will expand its Gen V lineup at IBEX

The horsepower race heated up this winter as Mercury and Seven Marine each introduced their most powerful 4-stroke outboards ever. “We take a bit of

The sterndrive fiberglass segment is still navigating choppy waters. Quarter after quarter, the industry speculates that the segment has hit bottom, only to see it

They’ve trailed outboards in recovery, but much quieter, more efficient models are on the horizon The industry has experienced modest gains since the recession, but

Despite a steady decline in sales, a panel of industry leaders says the sterndrive will remain a viable propulsion choice for consumers. “Our sterndrive sales
The future of sterndrive propulsion emerged as a key issue during an industry leader panel discussion at the Marine Dealer Conference & Expo earlier this
People should expect to see an expansion of the outboards offered by Seven Marine following its acquisition by Volvo Penta.

‘Thrashed’ in the marketplace, the sterndrive segment is innovating and showing signs of life

Volvo Penta adds hard-charging V-8s as it competes with MerCruiser for segment dominance

CHESAPEAKE, Va. — Ron Huibers, president of Volvo Penta of the Americas, speaks often about the importance of making boating easier for the modern, time-strapped consumer.

Mercury unveils its latest in-house sterndrive; Volvo Penta will expand its Gen V lineup at IBEX

The horsepower race heated up this winter as Mercury and Seven Marine each introduced their most powerful 4-stroke outboards ever. “We take a bit of

The sterndrive fiberglass segment is still navigating choppy waters. Quarter after quarter, the industry speculates that the segment has hit bottom, only to see it

They’ve trailed outboards in recovery, but much quieter, more efficient models are on the horizon The industry has experienced modest gains since the recession, but

Despite a steady decline in sales, a panel of industry leaders says the sterndrive will remain a viable propulsion choice for consumers. “Our sterndrive sales
The future of sterndrive propulsion emerged as a key issue during an industry leader panel discussion at the Marine Dealer Conference & Expo earlier this