The pressure dealers and manufacturers are feeling could be significantly reduced if there was a better understanding of and responsiveness to the cyclical nature of our industry. Dealers must balance the right product offerings and the right amount of product with the demands of the marketplace, while manufacturers seek efficient, consistent production output.
Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.
After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
Inventory of new and used boats continues to be difficult for dealers
The pressure dealers and manufacturers are feeling could be significantly reduced if there was a better understanding of and responsiveness to the cyclical nature of our industry. Dealers must balance the right product offerings and the right amount of product with the demands of the marketplace, while manufacturers seek efficient, consistent production output.
Founded in 1966, the International Council of Marine Industry Associations is a global organization composed of national boating federations and other bodies involved in the recreational marine industry. ICOMIA works on such issues as breaking down trade barriers, improving boating safety and promoting recreational boating worldwide.
After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
Inventory of new and used boats continues to be difficult for dealers
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