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The 2024 Global Marine Industry Workplace Study
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suzuki

Yamaha, Suzuki limit production in Japan

Yamaha announced on its corporate website that production is suspended this week at its outboard motors and personal watercraft plants in Japan. Limited production is

Suzuki adds marine accessories online

The American Suzuki Motor Corp. announced the addition of marine accessories to its online store, available at SuzukiMarine.com, expanding its online program beyond the motorcycle

Lawsuit says Suzuki outboard overheats

Two men in Alaska are suing American Suzuki Motor Corp., alleging that the company’s DF300 outboard overheats, causing safety concerns and shortening the life of

Honda, Suzuki roll out new 4-strokes

MIAMI BEACH – Honda and Suzuki introduced new 4-stroke outboards Thursday at the Miami International Boat Show. Suzuki unveiled 40- and 50-hp models, while Honda

Firm targets dealer-builder relations

Two Suzuki veterans form marketing venture to arrange good matches and build relationships Two marine industry veterans have teamed up to form a marketing group

Suzuki extends engine promotion

Suzuki Marine is extending its “Gimme Six!” sales promotion an extra month to help authorized dealers close more sales on its line of 4-strokes. Through

20_propulsion_promotions_01

Engine makers craft own stimulus plans

Engine makers are offering some of the most aggressive, comprehensive retail promotions in recent memory to address three key factors hurting the marine industry: excess

Manufacturers offer boat show promotions

Retail promotions abound this boat-show season, with two more manufacturers offering special incentives. Suzuki Marine is offering its Gimme 6! sales promotion. Consumers buying a

Suzuki to consolidate American business units

American Suzuki Motor Corp. plans to consolidate its independent business units — automotive, motorcycle/ATV and marine, along with corporate operations — under new president Kinji

Suzuki adds marine accessories online

The American Suzuki Motor Corp. announced the addition of marine accessories to its online store, available at SuzukiMarine.com, expanding its online program beyond the motorcycle

Lawsuit says Suzuki outboard overheats

Two men in Alaska are suing American Suzuki Motor Corp., alleging that the company’s DF300 outboard overheats, causing safety concerns and shortening the life of

Honda, Suzuki roll out new 4-strokes

MIAMI BEACH – Honda and Suzuki introduced new 4-stroke outboards Thursday at the Miami International Boat Show. Suzuki unveiled 40- and 50-hp models, while Honda

Firm targets dealer-builder relations

Two Suzuki veterans form marketing venture to arrange good matches and build relationships Two marine industry veterans have teamed up to form a marketing group

Suzuki extends engine promotion

Suzuki Marine is extending its “Gimme Six!” sales promotion an extra month to help authorized dealers close more sales on its line of 4-strokes. Through

20_propulsion_promotions_01

Engine makers craft own stimulus plans

Engine makers are offering some of the most aggressive, comprehensive retail promotions in recent memory to address three key factors hurting the marine industry: excess

Manufacturers offer boat show promotions

Retail promotions abound this boat-show season, with two more manufacturers offering special incentives. Suzuki Marine is offering its Gimme 6! sales promotion. Consumers buying a

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