Sea-Doo, Rotax, Manitou, Alumacraft and Quintrex parent BRP Inc., has opened a European Design and Innovation Center in Sophia Antipolis, France. The company said it will play a major role in BRP’s plans to have 50% of all units sold powered by electricity by 2035.
“Design and innovation are at the heart of our strategy and our values,” José Boisjoli, president and CEO of BRP said in a statement. “We are proud to inaugurate the Design and Innovation Center in Sophia Antipolis, our first in Europe, which will allow us to strengthen our understanding of the market dynamics. This local presence, combined with the ingenuity of our teams and BRP’s culture of innovation, will enable us to better serve our consumers, dealers and our partners in Europe.”
Added Denys Lapointe, chief design officer at BRP, in the statement: “BRP’s Design & Innovation team is composed of more than 130 experts of 19 different nationalities. We can transform industry paradigms thanks to the creativity generated by sharing ideas and the plurality of perspectives within our team. The arrival of new colleagues who will be rooted in the European ecosystem will only stimulate our exchange so that we put all the power of design at the service of our consumers and communities on both sides of the Atlantic.”
