Brunswick Corp.’s Mercury Marine and Lowrance brands have entered a multiyear agreement with B.A.S.S., with Mercury as title sponsor of the 2024 B.A.S.S. Nation qualifier series.
“We are delighted to renew our premier-level support of B.A.S.S. — a partnership that promotes our mutual values and our shared love of competitive bass fishing,” Mercury vice president of marketing Jamie Evans said in a statement. “Mercury and B.A.S.S. continue to work together to advance the causes of conservation, youth development and expanded opportunities for recreation and competition on the water.”
Lowrance will be the supporting sponsor of the Bassmaster Elite Series and the St. Croix Bassmaster Open, and will serve as presenting sponsor for the B.A.S.S. Nation qualifier series. The electronics manufacturer will also be the title sponsor of the Harris Chain Elite event in Leesburg, Fla.
