Honda Power Equipment, a division of American Honda Motor Co., received two MarCom Awards for two of its computer-based dealer and distributor service training modules.
The Honda Engines and Honda Marine training courses were recognized by the Association of Marketing and Communication Professionals for their comprehensive training programs and individual instructional sections, the company announced.
Honda Engines earned an overall Platinum MarCom Award for the Honda Engines Maintenance digital training course. Honda Marine was given a Gold MarCom Award for its propeller basics curriculum offered to dealer technicians via the Honda Marine online technical training program.
Honda produced its unique online service training solution with Irvine, Calif.-based Pacific Technology Solutions. The training is used in Honda Engines and Honda Marine dealerships and distributor facilities nationwide.
Administered and judged by the Association of Marketing and Communication Professionals, the MarCom Awards program recognizes outstanding creative achievement by industry professionals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners are selected from an average of more than 6,000 entries within 200 categories, covering seven forms of media and communication efforts, including marketing; publications; promotions; public service/pro bono; creativity; and electronic/interactive.
“Receiving MarCom awards for two of our key training modules is extremely gratifying and recognizes our company’s work in perfecting our online training resources,” Honda Power Equipment senior vice president Scott Conner said in a statement. “We continually work to design training programs that best suit the unique needs of our dealers and distributors in order to ensure that our retail customers receive a quality service or warranty experience with the Honda-powered products.”
