Suzuki Marine unveiled a trade-in/recycling program that encourages owners of old, 2-stroke outboards to scrap them with certified dealers and purchase new 4-strokes.
Through the “Four for Two” program, Suzuki will provide additional discount options to dealers that can be passed along to customers on top of what they give on trade for the engine. To qualify for the program, dealers must scrap/recycle the 2-strokes, and the money the dealer receives from scrap will be donated to an environmental organization of the dealer’s choice. Under the program, dealers can accept any brand or size 2-stroke, regardless of age or condition.
“We worked on a pilot program over the summer with our dealer Dan Chesky of Dan’s Southside in Minneapolis,” Brandon Cerka, Suzuki Marine general manager of sales and marketing, said in a statement. “He was very successful, and this got us excited about the benefits of expanding the program nationally to help our dealers move customers into clean-burning Suzuki 4-stroke technology, while getting as many old 2-stroke motors off the water as we can.”
The program incentives and dealer support apply to the sale of any new Suzuki outboard from 2.5 to 350 hp.
