Suzuki Marine USA has named recreational boating industry veteran Daiki Sugiura to the position of executive vice president, sales and marketing. He will report directly to company president Nobu Suyama.

“Suzuki Marine is growing and will continue to grow as we stake our claim in the U.S. outboard market,” George “Gus” Blakely, executive vice president, sales and service, said in a statement. “We have aggressive plans to expand the power of the Suzuki brand and capture even greater market share in the coming years. We will need bold leadership to guide us on this journey and Mr. Sugiura will play a pivotal role in positioning Suzuki Marine for success.”

Sugiura brings 21 years of experience at Suzuki to the position. His recent roles include three years based in Germany, where he was responsible for the outboard motor markets in that country and throughout Eastern Europe. Sugiura also spent three years in Belgium setting up Suzuki’s European Liaison Office.