Volvo Penta of the Americas names marketing director

Volvo Penta of the Americas said it has named Marcelo Puscar director of marketing.

Puscar will be responsible for managing and implementing a strategic marketing plan that builds, promotes and communicates Volvo Penta’s brand, products and services in the marine and industrial market sectors.

Previously director of marine sales for Latin America, Puscar is relocating from Volvo Penta Brazil to the company’s headquarters in Chesapeake, Va. He has more than 15 years of experience in the marine and automotive industries in sales, strategic and management positions.

Before Puscar joined Volvo Penta, he was commercial director for a large boat group in Brazil.

“Marcelo brings to this new position a wealth of experience in marine and industrial markets,” Ron Huibers, president of Volvo Penta of the Americas, said in a statement. “As director of marketing for all the Americas, he will help us achieve our goal of more tightly integrating our North and South American operations.”

“I look forward to meeting with boatbuilders, dealers and media at the 2015 Miami International Boat Show this month,” Puscar said. “I will work closely with our Volvo Penta team, OEM and distribution partners to develop strategies and programs to convey the uniqueness of the Volvo Penta brand and support their sales efforts throughout the Americas region.”