Yamaha U.S. Marine Business Unit today announced the appointment of Monica Arroyave as manager of the Business Planning Division. She will lead efforts to align strategic objectives and provide analysis and insight for mergers and acquisitions.
Arroyave previously served as a global sales and marketing executive for Michelin North America and has experience in business-to-business marketing, product management, market intelligence, strategy and sales.
“Monica is a strong asset to the Marine Business Planning Division,” Yamaha U.S. Marine planning director Andrea Tetto said in a statement. “Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers and the marine industry overall as we continue to strengthen our business.”
Arroyave reports directly to Tetto.
