Yamaha U.S. Marine Business Unit has appointed Scott Higgins division manager, outboard marketing. He succeeds Susan Camp, who retired in August.
Higgins will oversee advertising, events, tournaments and sponsorships. Higgins started with Yamaha in 2003 as a regional sales coordinator for the dealer sales division. He worked in four positions in dealer sales, OEM and operations. Most recently, he was division manager of operations.
“Scott’s 21 years of experience with Yamaha Marine and in-depth knowledge of the industry will maximize synergies and strengths across the organization,” vice president Mark Tracy said in a statement. “With his guidance, we will elevate Yamaha’s position as a premium brand as we continue to tell the Yamaha story across all marketing mediums.”
Higgins reports directly to Tracy.
