Yamaha announced that it named Andrew Cullen director of marine connectivity. Cullen is responsible for all facets of creating and supporting the Connected Boat experience for OEMs, consumers and dealers.
Created in 2022, the connectivity division focuses on planning, building and executing Yamaha’s strategy and vision for the future of connectivity. The group includes teams at the Marine Innovation Center in Kennesaw, Ga.; Siren Marine in Newport, R.I., which Yamaha acquired in 2021; and Yamaha Motor Co. in Japan.
“Yamaha remains dedicated to investing in resources that allow us to be the leader in connected technology,” Ben Speciale, president, Yamaha U.S. Marine Business Unit, said in a statement. “As director of the connected division, Andrew will help with the evolution of the Connected Boat technology … by leading the teams that will ultimately deliver a more exceptional experience for Yamaha customers.”
Cullen joined Yamaha in 2006 and led digital marketing and communications for the Watercraft Group prior to his new role. He has been involved in the connectivity division since its creation, working with internal product development teams and coordinating with the Siren Marine division.
