Yanmar is launching a campaign to celebrate 50 years of innovation in sailboat and powerboat propulsion.
The three-month campaign, which was introduced online and at this month’s Cannes Yachting Festival, will honor Yanmar’s commitment to more than a century of diesel innovation and the delivery of application-driven solutions for the recreational marine market.
“We are proud to celebrate 50 years of providing recreational marine customers with purpose-built solutions, confident that we are best positioned to continue delivering the most trusted, advanced engines for decades ahead. Yanmar has always led the way with industry-leading and award-winning technology, breaking new ground in low emissions and reliability,” Martijn Oggel, global sales manager, said in a statement.
The half-century celebrations feature recognition of Yanmar’s first purpose-built engine for recreational marine use in 1971 — the PMX 1 cylinder, with 6-8hp models — in response to an increasing interest in pleasure boating and sailing.
In 1972, the company introduced its Yacht Series Engine, built specifically for sailboats. The company also brought the first marine engine for fishing boats to the market nearly 75 years ago and became the first diesel engine manufacturer to receive the Deming Prize for total quality management in 1968.
“With this campaign, we want to demonstrate why our engines are the most proven, premium units in the world, showing how our 50 years of recreational marine solutions has enhanced the enjoyment of boating and contributed to the advancement of the marine industry,” Oggel continued. “We often receive feedback from customers with stories about family, work, fishing, sailing, adventure and more, all powered by Yanmar, and we want to invite everyone to share those experiences.”
A model of the first purpose-built engine, the PMX, will be on display at U.S. boat shows including the Newport International Boat Show, US Power and Sailboat Shows in Annapolis, Md., and October’s Fort Lauderdale Boat Show.
Yanmar will also exhibit at Metstrade in Amsterdam this November.
Customers who share Yanmar stories via social media at #yanmar50 or tagging @yanmarmarine on Instagram or @yanmarmarineinternational on Facebook will be eligible to receive one of 50 gift packages, the company said.
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Yanmar affliates and partners include Vetus, Smartgyro, Flexofold and GetMyBoat.
