Changing Consumer Behavior and its Impact on the Marine Industry
Featuring Stephanie Vatalaro, founder of WaveMaker Strategies and former COO of RBFF; Natascia Hatch, CEO of MJM Yachts; Abbey Heimensen, VP of Marketing at MarineMax; and Lauren Beckstedt, Global CMO at Brunswick Corporation, moderated by Michele Goldsmith, VP/GM of the Soundings Trade Only Group. Together they explored the forces reshaping today’s marine consumer — from shifting generational expectations to the growing influence of AI-driven research and omnichannel engagement.
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