AkzoNobel has announced the launch of a new global campaign, headlined by brand ambassador Capt. Glenn Shephard, showcasing how to achieve the best yacht coating performance throughout the refit process.
Through a full coatings refit of his own Jeanneau Sun Odyssey 42DS, Avalon, AkzoNobel is documenting the application process and real-world performance of AkzoNobel’s International and Awlgrip product ranges, shining a spotlight on the importance of surface preparation, application technique and specialist knowledge in achieving exceptional coatings results.
“Behind every great-looking yacht or boat is a partnership between skilled applicators, the right products and an owner who values both,” said Eve Lenez, global yacht segment manager at AkzoNobel, in a statement. “With Captain Glenn at the helm of this campaign, we’re bringing those worlds closer together, giving owners insight into the craft, supporting the professionals who deliver it, and showing how our yacht coatings perform in real world situations, not just on paper.”
As the centerpiece of this campaign, Avalon’s refit will generate a series of educational and inspirational content providing informative insights for both professional applicators, as well as superyacht and yacht owners.
The application project will be managed by leading superyacht coatings specialist, Nautipaints, at the STP Shipyard, in Palma, Majorca, one of Europe’s premier refit facilities.
