Princess Yachts today announced a change to its commercial strategy for select Asian markets with the introduction of a direct sales and service operation based in Hong Kong that replaces the existing distributor arrangement.
Princess said the new approach will support clients across Hong Kong, greater China and surrounding markets, bringing the company closer to current and future owners while providing a more direct, consistent and personalized experience across sales, ownership support and aftersales.
“By bringing Princess closer to our clients in these important markets, we are strengthening the ownership experience and giving owners more direct access to the people, expertise and support behind every Princess yacht,” CEO Will Green said in a press release. “Our focus is on building trust, continuity and exceptional service, ensuring every Princess owner feels supported at every stage of their journey with us.”
The operation will be delivered through Princess Yachts Asia in Hong Kong, a wholly owned subsidiary of Princess Yachts. It will be led by managing director Adam Waters, who led the distributorship for the territory from 2014 to 2024.
