Summary
The Regional Sales Representative is responsible for developing and closing sales of RHIB-style patrol and rescue vessels to municipal, county, and state government agencies, primarily marine patrol, law enforcement, fire-rescue, and public safety departments. Sales efforts will also include commercial sales to private companies.
This is a “hunter” role built around a disciplined, high-volume outbound prospecting cadence — proactively calling on government agencies within an assigned territory — supplemented by inbound leads from the company website and opportunities developed at industry conferences and trade shows. The successful candidate will sustain consistent, high-volume prospecting activity with minimal oversight, and will be highly comfortable with relationship-based selling, product demonstrations, long sales cycles, and public-sector procurement processes.
Reports to: Executive Vice President, Sales
Direct reports: n/a
Location: Remote/Field Based
Territory: Southeast U.S., including the Gulf Coast and Caribbean
Travel: 40%-60% domestic
Key Responsibilities
Sales and Business Development
- Manage and qualify inbound leads generated from the company website and marketing campaigns
- Proactively identify, contact, and develop relationships with municipal, county, and state marine patrol and public safety agencies
- Conduct a disciplined outbound prospecting cadence (phone, email, in-person visits) to targeted agencies within the assigned territory, sustaining consistent weekly call and touch volume as the primary driver of pipeline growth
- Attend and represent the company at regional and national marine patrol, law enforcement, and public safety conferences and events
- Build and maintain long-term relationships with command staff, fleet managers, procurement officers, and marine unit supervisors
- Maintain accurate sales forecasts and opportunity tracking in the company CRM system, and report weekly prospecting activity as a leading indicator of pipeline health
Product Demonstrations and Consultative Selling
- Conduct in-water and dockside vessel demonstrations for prospective agencies
- Work with customers to understand mission requirements and recommend appropriate vessel configurations and options
- Coordinate demo logistics, scheduling, and follow-up activities
- Serve as a technical and operational resource for customers throughout the sales process
Public Sector and Commercial Purchasing Process
- Support customers through public-sector purchasing processes, including RFPs, RFQs, and sole-source justifications where applicable
- Prepare pricing, proposals, and sales documentation in coordination with sales administration and management
- Negotiate commercial terms within approved guidelines and close sales to meet or exceed regional revenue targets
Territory and Account Management
- Develop and execute a regional sales plan aligned with company goals
- Maintain regular contact with existing customers to support repeat business, fleet expansion, and referrals
- Gather market intelligence, competitive information, and customer feedback and share insights with management
Qualifications
Required
- 5+ years of sales experience, preferably selling to government, public safety, or mission-critical customers
- Proven success building a self-generated pipeline through outbound prospecting in a field-based or territory sales role — not dependent on inbound leads alone
- Strong ability to build trust and credibility with law enforcement, marine patrol, or public safety professionals
- Comfortable with travel (typically 40–60%) including conferences, demos, and customer visits
- Excellent communication, presentation, and interpersonal skills
- Highly self-motivated with the discipline to sustain a high-volume, consistent prospecting cadence over a long sales cycle without close supervision
- Coachable and responsive to structured onboarding, activity coaching, and ongoing pipeline and performance reviews
Preferred
- Experience selling boats, marine equipment, vehicles, or other capital equipment to government agencies
- Familiarity with RHIBs, patrol boats, or marine operations
- Hands-on boat operation experience
- Law enforcement, first responder, or military experience
- Understanding of public-sector procurement, bid processes, and grant-funded purchases
- CRM experience (Hubspot, Salesforce or similar)
Salary
- Successful candidate should expect an OTE of $150,000, with a mix of base salary, commission and bonus, with uncapped earning potential.
Benefits
Brig USA dba Fluid Marine offers a comprehensive benefits package including:
- Vacation and sick time
- Holidays
- Healthcare, dental and vision insurance plans
- Life insurance plans
- Travel expenses paid by the company
Performance Metrics
- Regional revenue attainment – closing sales
- Opportunity pipeline growth and conversion rate
- Weekly/monthly prospecting activity (calls, touches, meetings, and demos scheduled) as a leading indicator of pipeline health
- CRM accuracy and forecasting discipline
- Customer satisfaction and repeat business
To apply, send your resume to careers@fluidmarine.com







