Dominating the Preowned Business
April 25, 2022
Preowned boats can be a profit center, but dealers need a process.
Preowned boats can be a profit center, but dealers need a process.
The best hiring processes at any dealership are just that: processes
It’s the most important way to differentiate your business from competitors, says MRAA president Matt Gruhn.
MRAA president Matt Gruhn outlines five ways dealerships can prepare for 2022.
The leading fix for dealer-manufacturer relationships is a surprising one, says Marine Retailers Association of the Americas president Matt Gruhn.
Inventory levels may not stabilize for at least two years. The time is now to consider how you’ll manage inventory going forward
It’s August 2021, and your customers want to know where their boat is.
It’s going to take a stronger partnership to solve the problems we create for our consumers.
The foundation of a dynamic, successful dealer network is built from within.
Amid booming sales, it’s time for us to understand that the sales process is not equivalent to the customer experience.
Preowned boats can be a profit center, but dealers need a process.
The best hiring processes at any dealership are just that: processes
It’s the most important way to differentiate your business from competitors, says MRAA president Matt Gruhn.
MRAA president Matt Gruhn outlines five ways dealerships can prepare for 2022.
The leading fix for dealer-manufacturer relationships is a surprising one, says Marine Retailers Association of the Americas president Matt Gruhn.
Inventory levels may not stabilize for at least two years. The time is now to consider how you’ll manage inventory going forward
It’s August 2021, and your customers want to know where their boat is.
It’s going to take a stronger partnership to solve the problems we create for our consumers.
The foundation of a dynamic, successful dealer network is built from within.
Amid booming sales, it’s time for us to understand that the sales process is not equivalent to the customer experience.
