Pulling up to a stoplight the other day in the suburbs of Washington, D.C., I looked around at the sea of cars surrounding me and was struck by what I saw — white cars to the left of me, black cars to the right and silver and gray cars in front and in my rear-view mirror.
Memo to marine marketers, especially those of you in the business of building new boats: Are you tired of beating your head against the wall trying to find new customers from an ever-dwindling pool of prospects?
What do our oceans and the Internet have in common? As in the ancient Greek myth of Icarus, unless you’re careful you can drown in the water as well as in the sea of information that is the World Wide Web.
Would you buy a boat, engine, product or service or do business with someone you didn’t trust? Most Americans wouldn’t. But although the official motto
If marine marketers didn’t have enough to worry about — what with the ongoing debate as to where to put their scarce advertising dollars in
Besides being able to regularly visit Washington’s memorials and Smithsonian museums, one of the perks of living and working in our nation’s capital is the
Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but
It’s a rare event when the mainstream media devotes air time to the minutiae of marketing. When it does, it’s usually a sign of the
“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of
With many members of the marine industry descending this week on Washington, D.C., for the annual American Boating Congress, those who couldn’t make it but
Pulling up to a stoplight the other day in the suburbs of Washington, D.C., I looked around at the sea of cars surrounding me and was struck by what I saw — white cars to the left of me, black cars to the right and silver and gray cars in front and in my rear-view mirror.
Memo to marine marketers, especially those of you in the business of building new boats: Are you tired of beating your head against the wall trying to find new customers from an ever-dwindling pool of prospects?
What do our oceans and the Internet have in common? As in the ancient Greek myth of Icarus, unless you’re careful you can drown in the water as well as in the sea of information that is the World Wide Web.
Would you buy a boat, engine, product or service or do business with someone you didn’t trust? Most Americans wouldn’t. But although the official motto
If marine marketers didn’t have enough to worry about — what with the ongoing debate as to where to put their scarce advertising dollars in
Besides being able to regularly visit Washington’s memorials and Smithsonian museums, one of the perks of living and working in our nation’s capital is the
Did you know there is another famous Albert Einstein besides the world-renowned scientist responsible for that elegantly cryptic formulation we all know as E=mc2 but
It’s a rare event when the mainstream media devotes air time to the minutiae of marketing. When it does, it’s usually a sign of the
“It’s not 1996 anymore. Everything has changed,” says Matt Sellhorst, who, like many involved in marketing, has had to reinvent himself in the wake of
With many members of the marine industry descending this week on Washington, D.C., for the annual American Boating Congress, those who couldn’t make it but
