
The Most Wonderful Time of the Year
Make some promotional moves that will have sales, not sugarplums, dancing in your cash register.

Make some promotional moves that will have sales, not sugarplums, dancing in your cash register.

In the Wolverine State, there are new water quality monitors in five sub-watersheds. In the Buckeye State, another group seeks defendant status in a landmark Lake Erie algae case.

Florida voters approve the right to hunt and fish while NOAA looks to further target the red snapper fishery.

The Ohio Marine Trades Association is backing legislation that would require schools to provide swimming lessons and water safety training. In Florida, back-to-back hurricanes have the Fish & Wildlife Conservation Commission on a mission to remove derelict boats.

A car built in the country from 1957 to 1991 is an interesting case study in how to retain customers.

Ohio’s Cuyahoga River is a story of environmental recovery. The latest chapter is the reintroduction of lake sturgeon, which could be a bonanza for boat dealers and anglers alike.

Another installment of “Ladies, Let’s Go Fishing!” last weekend put 42 women on the water with rods and reels. Now we have to get them into the showroom.

In the Garden State, members are opposing provisions in a sweeping state Department of Environmental Protection proposal, while the Massachusetts group is calling for action on proposals that would be negative for marine businesses.

MRAA’s Dealer Week conference is a great way to connect with others to share sales insights and strategies. Also, it’s a good time to see your dealership from the customer’s viewpoint.

A roadside sign spotted as I passed through Perry, Fla., after evacuating for Hurricane Milton got me thinking about marketing approaches.

Make some promotional moves that will have sales, not sugarplums, dancing in your cash register.

In the Wolverine State, there are new water quality monitors in five sub-watersheds. In the Buckeye State, another group seeks defendant status in a landmark Lake Erie algae case.

Florida voters approve the right to hunt and fish while NOAA looks to further target the red snapper fishery.

The Ohio Marine Trades Association is backing legislation that would require schools to provide swimming lessons and water safety training. In Florida, back-to-back hurricanes have the Fish & Wildlife Conservation Commission on a mission to remove derelict boats.

A car built in the country from 1957 to 1991 is an interesting case study in how to retain customers.

Ohio’s Cuyahoga River is a story of environmental recovery. The latest chapter is the reintroduction of lake sturgeon, which could be a bonanza for boat dealers and anglers alike.

Another installment of “Ladies, Let’s Go Fishing!” last weekend put 42 women on the water with rods and reels. Now we have to get them into the showroom.

In the Garden State, members are opposing provisions in a sweeping state Department of Environmental Protection proposal, while the Massachusetts group is calling for action on proposals that would be negative for marine businesses.

MRAA’s Dealer Week conference is a great way to connect with others to share sales insights and strategies. Also, it’s a good time to see your dealership from the customer’s viewpoint.

A roadside sign spotted as I passed through Perry, Fla., after evacuating for Hurricane Milton got me thinking about marketing approaches.