The National Marine Manufacturers Association announced yesterday its acquisition of the Mid-Atlantic Boat Show in Charlotte, N.C., from Southeast Productions.
“The Mid-Atlantic Boat Show is the dominant boating event in the region and presents enormous opportunities to engage target audiences, foster sales and complement our regional advocacy efforts,” NMMA president and CEO Frank Hugelmeyer said in a statement. “A show of this caliber, in one of the top boating markets in the country, is capable of attracting a diverse and wide-ranging group of potential boat buyers.”
The Mid-Atlantic Boat Show will proceed as scheduled, Feb. 6-9 at the Charlotte Convention Center, and will be led by NMMA’s Darren Envall, vice president of Midwest/Mid-South shows. NMMA’s Nate Gaw is sales manager.
