The Progressive Group of Insurance Companies has become the title sponsor of all three Michigan Boating Industries Association shows — the Detroit Boat Show, Novi Boat Show, and Metro Boat Show — for the next three years.

“Teaming up with Progressive pairs a successful organization with our three shows, including the Detroit Boat Show, one of the top boat shows in the country,” said MBIA executive director Nicki Polan in a statement. “Working with Progressive brings the opportunity for MBIA to make these successful events even better for Michigan’s four million boaters,” said Polan.

The Progressive Detroit Boat Show runs Jan. 18-26, the Progressive Novi Boat Show runs March 12-15, and the Progressive Metro Boat Show runs Sept. 17-20.