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The 2024 Global Marine Industry Workplace Study
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Dealer Outlook

Norm

Remind Customers About Plastic Waste Practices

Keeping plastics out of our waters should be front of mind for every boater as the new season gets underway. Meanwhile, a massive snapping turtle is evidence of the Chicago River’s improving health.

Norm

Millennials Could Be Key to Boost Sales

A Boat Trader study found that 40% of these so called “echo boomers” who bought during the pandemic intend to upgrade their boats. Meanwhile, another lead-stuffed fish makes it to the tournament scale.

Norm

Meanwhile, in Washington, D.C. …

Congress overturns a push to redefine “waters of the United States” that are protected by the Clean Water Act, and E15 is back in the spotlight.

Norm

Take Advantage of Discover Boating’s Marketing Tools

B2B.DiscoverBoating.com offers a variety of educational resources, tools, content and campaign assets that can be shared on dealer channels to attract next-gen boaters. Meanwhile, “Ladies. Let’s Go Fishing” completes another session.

Norm

The Pricing Paradigm

Is your pricing in tune with the current economic climate? There are tactics that can help you attract new customers and increase revenue from existing ones.

Norm

The Boating Business Relies on Healthy Waters

Programs and legislation on the state and federal levels aim to address invasive Asian carp and to implement science-based recovery plans for fish and wildlife species that are at risk of becoming threatened or endangered.

Norm

Words Matter

Asking for testimonials from your customers — and properly marketing them — is a great way to broadcast your dealership’s reputation and build sales.

Norm

Remind Customers About Plastic Waste Practices

Keeping plastics out of our waters should be front of mind for every boater as the new season gets underway. Meanwhile, a massive snapping turtle is evidence of the Chicago River’s improving health.

Norm

Millennials Could Be Key to Boost Sales

A Boat Trader study found that 40% of these so called “echo boomers” who bought during the pandemic intend to upgrade their boats. Meanwhile, another lead-stuffed fish makes it to the tournament scale.

Norm

Meanwhile, in Washington, D.C. …

Congress overturns a push to redefine “waters of the United States” that are protected by the Clean Water Act, and E15 is back in the spotlight.

Norm

Take Advantage of Discover Boating’s Marketing Tools

B2B.DiscoverBoating.com offers a variety of educational resources, tools, content and campaign assets that can be shared on dealer channels to attract next-gen boaters. Meanwhile, “Ladies. Let’s Go Fishing” completes another session.

Norm

The Pricing Paradigm

Is your pricing in tune with the current economic climate? There are tactics that can help you attract new customers and increase revenue from existing ones.

Norm

The Boating Business Relies on Healthy Waters

Programs and legislation on the state and federal levels aim to address invasive Asian carp and to implement science-based recovery plans for fish and wildlife species that are at risk of becoming threatened or endangered.

Norm

Words Matter

Asking for testimonials from your customers — and properly marketing them — is a great way to broadcast your dealership’s reputation and build sales.

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