There are a growing number of smart, confident women moving into leadership roles throughout the marine industry. While there’s room for improvement in C-suite representation, it’s encouraging to see initiatives that provide career growth and networking opportunities for women.
A strong command of these basic 12 skills separate average potential hires from today’s top marketers.most important skills for today’s top marketers.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.
After a buoyant two years and an unprecedented sales heyday among first-time boat buyers, the recreational marine industry must now prepare to pivot once again amid a shifting economy.
It’s time to explore how to market (and more) in the virtual world known as the metaverse
Avoid these pitfalls to keep your marketing efforts afloat.
After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
Content Marketing helps build trust among consumers in the marketplace
A growing number of businesses are using the social media platform TikTok.
There are a growing number of smart, confident women moving into leadership roles throughout the marine industry. While there’s room for improvement in C-suite representation, it’s encouraging to see initiatives that provide career growth and networking opportunities for women.
A strong command of these basic 12 skills separate average potential hires from today’s top marketers.most important skills for today’s top marketers.
Reports from retailers and manufacturers following the boat shows, coupled with an informal survey I conducted with sales and marketing executives, tell me we need a mixed bag of tricks to address new-boat sales and the state of consumer confidence.
If you were seeking plenty of practical how-tos, the Marine Retailers Association of the Americas’ Dealer Week delivered, featuring educational pathways focused on leadership, sales and marketing, and service and parts.
After a buoyant two years and an unprecedented sales heyday among first-time boat buyers, the recreational marine industry must now prepare to pivot once again amid a shifting economy.
It’s time to explore how to market (and more) in the virtual world known as the metaverse
Avoid these pitfalls to keep your marketing efforts afloat.
After two years of unprecedented growth, and with economic uncertainty looming on the horizon, marine marketers are focusing on digital as well as print efforts, and customer engagement — but with a wary eye on continued supply-chain issues, inventory shortages, inflation, fuel prices and more.
Content Marketing helps build trust among consumers in the marketplace
A growing number of businesses are using the social media platform TikTok.
