Of Pivots, Rumbas and Quicksteps
A marketing audit is a good way to measure business performance in this volatile environment.
A marketing audit is a good way to measure business performance in this volatile environment.

Marketing veteran Wanda Kenton Smith has seven retention strategies for this period of long-lapse deliveries.

Wanda Kenton Smith presents a fast lane to success for the present and beyond.


Boat shows remain ground zero for showcasing new product, engaging with clients and setting the table for future sales.
Today’s marketing is more data-driven science than art.

Dealers who are willing to shift tactics have a real opportunity to presell boats without inventory.

Safety isn’t just the realm of government and nonprofits. Our industry needs to engage now.

Even if inventory remains limited for a while, there are ways to engage with current and future buyers.
A marketing audit is a good way to measure business performance in this volatile environment.

Marketing veteran Wanda Kenton Smith has seven retention strategies for this period of long-lapse deliveries.

Wanda Kenton Smith presents a fast lane to success for the present and beyond.

To post on social media — or not. Perspective counts.

Boat shows remain ground zero for showcasing new product, engaging with clients and setting the table for future sales.
Today’s marketing is more data-driven science than art.

Dealers who are willing to shift tactics have a real opportunity to presell boats without inventory.
Taking advantage of digital dividends.

Safety isn’t just the realm of government and nonprofits. Our industry needs to engage now.

Even if inventory remains limited for a while, there are ways to engage with current and future buyers.