I’m saying it again: I’m all in when it comes to professional development. The minute you stop learning is the minute you start down the path to obsolescence. Change cracks the whip at lightning speed.
During a recent dinner with a colleague it dawned on me that although it takes a tough man to make a tender chicken, it takes a very resourceful and persistent marketer to successfully reach out and touch someone.
All joking aside, depending on the topic, maybe you’ll turn to a trusted colleague, friend or family member.
Snapchat went public the day I wrote this column, opening at $17 a share, handing insiders a windfall as its IPO closed at more than $24, making its founder a billionaire and valuing the company greater than American or United Airlines, Hershey or Hilton.
Had I been content with traditional marketing practices, my career likely would have gone down the same path as the blurry Polaroid photograph, the typesetting machine or my trusty IBM Selectric III.
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
An outreach to nontraditional markets is getting legs
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
A 21-point self-test to see whether you’re falling off your game.
Industry should get to know poll-tested Policy Playbook
I’m saying it again: I’m all in when it comes to professional development. The minute you stop learning is the minute you start down the path to obsolescence. Change cracks the whip at lightning speed.
During a recent dinner with a colleague it dawned on me that although it takes a tough man to make a tender chicken, it takes a very resourceful and persistent marketer to successfully reach out and touch someone.
All joking aside, depending on the topic, maybe you’ll turn to a trusted colleague, friend or family member.
Snapchat went public the day I wrote this column, opening at $17 a share, handing insiders a windfall as its IPO closed at more than $24, making its founder a billionaire and valuing the company greater than American or United Airlines, Hershey or Hilton.
Had I been content with traditional marketing practices, my career likely would have gone down the same path as the blurry Polaroid photograph, the typesetting machine or my trusty IBM Selectric III.
Have you ever pulled up a barstool, turned to the guy sitting inches away from you and said, “Hey, aren’t you … ?”
An outreach to nontraditional markets is getting legs
Good marketers know their markets inside and out. Great marketers succeed time and again by knowing how, where and to what extent their markets fit within a wider world that is constantly changing.
A 21-point self-test to see whether you’re falling off your game.
Industry should get to know poll-tested Policy Playbook
