
Groupe Beneteau Outlines New Strategy
Four Winns will now be a power cat line, as the company lays out a five-year plan for its eight brands.

Four Winns will now be a power cat line, as the company lays out a five-year plan for its eight brands.

Bruno Thivoyon becomes chief financial officer of the French boatbuilding conglomerate.

Boat sales were up 4.6 percent, but income from ordinary operations fell 5.8 percent for fiscal 2018-19.

Paul Blanc will become general manager of the Jeanneau brand and Jean-Paul Chapeleau will become deputy CEO of Industrial Studies, Purchasing and Product Development.

The French conglomerate also looks to the future, with foiling technology and boat recycling.

The French conglomerate reported a “contraction” for its American brands because of tariffs.

The company did, however, give Trade Only Today an exclusive glimpse into its road map forward last month.

The CEO for North American operations retires from the company.

Groupe Beneteau’s partnership with digital manufacturer PTC will help the boatbuilder become more efficient, while using augmented reality to personalize new boats.

“With our strong managers, we’ll now have a new strong direction where everyone is working together,” Jérôme de Metz said.

Four Winns will now be a power cat line, as the company lays out a five-year plan for its eight brands.

Bruno Thivoyon becomes chief financial officer of the French boatbuilding conglomerate.

Boat sales were up 4.6 percent, but income from ordinary operations fell 5.8 percent for fiscal 2018-19.

Paul Blanc will become general manager of the Jeanneau brand and Jean-Paul Chapeleau will become deputy CEO of Industrial Studies, Purchasing and Product Development.

The French conglomerate also looks to the future, with foiling technology and boat recycling.

The French conglomerate reported a “contraction” for its American brands because of tariffs.

The company did, however, give Trade Only Today an exclusive glimpse into its road map forward last month.

The CEO for North American operations retires from the company.

Groupe Beneteau’s partnership with digital manufacturer PTC will help the boatbuilder become more efficient, while using augmented reality to personalize new boats.

“With our strong managers, we’ll now have a new strong direction where everyone is working together,” Jérôme de Metz said.