
Yamaha Posts Record Q1
Demand for large outboards contributed to a 34.4% increase in net sales and an 86.5% boost in operating income.

Demand for large outboards contributed to a 34.4% increase in net sales and an 86.5% boost in operating income.

Jeremy Waki will oversee support of systems, processes, strategy, data analytics and service planning.

The company plans to expand its Greenfield, Ind., plant and consolidate production there.

The company highlighted 135 dealers for reaching Pro, Pro Elite and Pro Elite Plus status in its Service Pro program.

Beginning July 1, Yamaha Financial Services will be the exclusive floorplan and retail finance provider for the builder.

The 75,280-square-foot facility in Kennesaw, Ga., houses the company’s Connected Division, and its Marine Development and Marine Technical Marketing groups.

Andrew Cullen will lead the connectivity division, which was created last year and includes teams at Yamaha’s Marine Innovation Center and Siren Marine.

Martin Peters’ new role will expand his responsibilities in sustainability and regulatory matters, as well as government relations and communications.

The outboards will power six boats at the Stephen C. Foster State Park in Fargo, Ga., providing visitors the opportunity to explore the Okefenokee Swamp.

Soundings Trade Only interviews the Yamaha Motor Corp. sales and marketing general manager to discuss today’s consumer and how the company pivoted during the pandemic.

Demand for large outboards contributed to a 34.4% increase in net sales and an 86.5% boost in operating income.

Jeremy Waki will oversee support of systems, processes, strategy, data analytics and service planning.

The company plans to expand its Greenfield, Ind., plant and consolidate production there.

The company highlighted 135 dealers for reaching Pro, Pro Elite and Pro Elite Plus status in its Service Pro program.

Beginning July 1, Yamaha Financial Services will be the exclusive floorplan and retail finance provider for the builder.

The 75,280-square-foot facility in Kennesaw, Ga., houses the company’s Connected Division, and its Marine Development and Marine Technical Marketing groups.

Andrew Cullen will lead the connectivity division, which was created last year and includes teams at Yamaha’s Marine Innovation Center and Siren Marine.

Martin Peters’ new role will expand his responsibilities in sustainability and regulatory matters, as well as government relations and communications.

The outboards will power six boats at the Stephen C. Foster State Park in Fargo, Ga., providing visitors the opportunity to explore the Okefenokee Swamp.

Soundings Trade Only interviews the Yamaha Motor Corp. sales and marketing general manager to discuss today’s consumer and how the company pivoted during the pandemic.