Yamaha Names Sales and Marketing Executive
March 25, 2026
Scott Higgins is now general manager of Marine Engine System Sales and Marketing in the U.S.
Scott Higgins is now general manager of Marine Engine System Sales and Marketing in the U.S.
Matt Lester, who began at Yamaha in 2012, will assume the position of regional sales manager.
Mitch Feathers was most recently operations supervisor of outboard operations and demand planning initiatives.
Yamaha and Skeeter will continue their partnerships with Bassmaster events as boat and engine sponsors through 2028.
John Augustiniak previously served as general manager of Yamaha Marine Rotational Molders.
Bryan Seti and Ben Mallett take new roles with the U.S. Marine Business Unit, and Dean Burnett transitions to Motorsports.
The Yamaha Marine president and executive officer talks about the state of the industry, electrification, the company’s Torqeedo acquisition and more.
Indiana Rep. Jefferson Shreve’s visit was intended to highlight marine manufacturing and workforce investment.
Scott Higgins is now general manager of Marine Engine System Sales and Marketing in the U.S.
Matt Lester, who began at Yamaha in 2012, will assume the position of regional sales manager.
Mitch Feathers was most recently operations supervisor of outboard operations and demand planning initiatives.
Yamaha and Skeeter will continue their partnerships with Bassmaster events as boat and engine sponsors through 2028.
John Augustiniak previously served as general manager of Yamaha Marine Rotational Molders.
Bryan Seti and Ben Mallett take new roles with the U.S. Marine Business Unit, and Dean Burnett transitions to Motorsports.
The Yamaha Marine president and executive officer talks about the state of the industry, electrification, the company’s Torqeedo acquisition and more.
Indiana Rep. Jefferson Shreve’s visit was intended to highlight marine manufacturing and workforce investment.
