A tip of the Christmas cap to the Chicago Boat Co., where Santa is taking a break from his North Pole duties to work a side hustle as a boat captain. It’s a clever idea for any dealer to host customers and their kids for some holiday fun, not to mention the local media coverage.
In the spirit of the holidays, I bring you “Every Dealer’s Christmas Carol.”
(to the tune of “The Little Drummer Boy”)
We want the tax cuts now, pa-rum-pa-pum-pum
Less regulations wow, pa-rum-pa-pum-pum
Boats people cheer about, pa-rum-pa-pum-pum
Good winter shows no doubt, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
Bring on D-O-G-E, pa-rum-pa-pum-pum
It’ll put spending in check, pa-rum-pa-pum-pum
Our interest rates will fall, pa-rum-pa-pum-pum
And showrooms fill again, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
New boats that people cheer, pa-rum-pa-pum-pum
End legislative fears, pa-rum-pa-pum-pum
New launching ramps we need, pa-rum-pa-pum-pum
And regulators who heed, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
Revise stale fishing laws, pa-rum-pa-pum-pum
Support our dredging cause, pa-rum-pa-pum-pum
Reduce the price of gas, pa-rum-pa-pum-pum
And build us boats that last, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
Attack those algae blooms, pa-rum-pa-pum-pum
The elephants in our rooms, pa-rum-pa-pum-pum
Our waterways to groom, pa-rum-pa-pum-pum
Ignore it could mean doom, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
Keep Asian carp at bay, pa-rum-pa-pum-pum
Don’t let them in Great Lakes, pa-rum-pa-pum-pum
And push to train more techs, pa-rum-pa-pum-pum
Recycle glass and wrecks, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
This time of year we think, pa-rum-pa-pum-pum
We should see all black ink, pa-rum-pa-pum-pum
Prospects we move along, pa-rum-pa-pum-pum
Our sales they can’t go wrong, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
We thank our sales team, pa-rum-pa-pum-pum
It’s why we all succeed, pa-rum-pa-pum-pum
And service is the best, pa-rum-pa-pum-pum
We’ll stay above the rest, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
So kiss this year goodbye, pa-rum-pa-pum-pum
Ahead we’ll keep our eye, pa-rum-pa-pum-pum
Twenty-five will see good growth, pa-rum-pa-pum-pum
It’s what we want to know, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
And hear me when I say, pa-rum-pa-pum-pum
Trade Only is the way, pa-rum-pa-pum-pum
You’ll always stay informed, pa-rum-pa-pum-pum
Cause it’s the daily norm, pa-rum-pa-pum-pum, rum-pa-pum-pum, rum-pa-pum-pum.
Thanks for reading Dealer Outlook. My next installment will post Jan. 7. Until then, a very Merry Christmas, Happy Hannukah and Happy New Year to your entire dealership family.
