It’s difficult to avoid the news about inflation, stock market gyrations and a declining real estate market. For a boat dealer, it’s enough to bring on stress and negative thinking about future sales and the business. STOP – we’ve been here before!
Every dealer is selling fun family experiences. And previous bouts with soft economies have shown we can successfully navigate in such times. That’s because, above all, our customer base still wants the adventure and pleasure our boats deliver — they relish their escape machines.
So, while these times may call for some changes in tactics and call for more aggressive marketing, this is not the time to just survive, but to thrive!
Sung to tune of “The Little Drummer Boy”
I want less taxes now pa rum pum pum pum,
And lots more buyers now pa rum pum pum pum,
Boats I can cheer about pa rum pum pum pum,
Good boat shows now no doubt pa rum pum pum pum,
rum pum pum pum, rum pum pum pum.
Revise bad fishing laws pa rum pum pum pum,
And hear our access cause pa rum pum pum pum,
Reduce the price of gas pa rum pum pum pum,
And build us boats that last pa rum pum pum pum,
rum pum pum pum, rum pum pum pum.
Erase all legal fears pa rum pum pum pum,
Less regulation cheers pa rum pum pum pum,
Build all the ramps we need pa rum pum pum pum,
And grow our sales leads pa rum pum pum pum,
rum pum pum pum, rum pum pum pum,
on my drum!
Attack the algae blooms pa rum pum pum pum,
The elephant in the room pa rum pum pum pum,
Our waterways to groom pa rum pum pum pum,
or it could mean our doom pa rum pum pum pum,
rum pum pum pum, rum pum pum pum.
Keep Asian carp at bay pa rum pum pum pum,
Not in Great Lakes I say pa rum pum pum pum,
Let’s push to train more techs pa rum pum pum pum,
recycle glass and wrecks pa rum pum pum pum,
rum pum pum pum, rum pum pum pum.
This time of year I think pa rum pum pum pum,
I should see all black ink pa rum pum pum pum,
Prospects to move along pa rum pum pum pum,
In all I won’t go wrong pa rum pum pum pum,
rum pum pum pum, rum pum pum pum,
on my drum.
Thank all my dealer teams pa rum pum pum pum,
It’s why I will succeed pa rum pum pum pum,
Our service is the best pa rum pum pum pum,
We stand above the rest pa rum pum pum pum,
rum pum pum pum, rum pum pum pum.
And hear me when I say pa rum pum pum pum,
Trade Only is the way pa rum pum pum pum,
You’ll always stay informed pa rum pum pum pum,
Make it your daily norm pa rum pum pum pum,
rum pum pum pum, rum pum pum pum.
So kiss the year gone by pa rum pum pum pum,
Ahead we’ll keep our eye pa rum pum pum pum,
Next year will see more growth pa rum pum pum pum,
It’s what we want to know pa rum pum pum pum,
rum pum pum pum, rum pum pum pum,
on my drum . . . and now I’m done.
The best is yet to come — Merry Christmas!
