How Do You Communicate With Customers?

This month’s Pulse Report survey asks dealers what form of communication their customers prefer and other questions about retail conditions.

By Eric Colby

January 4, 2024

This month’s Pulse Report survey asks dealers if their customers prefer text, email or other forms of communication, and which marketing tactics deliver the best results.

Launched by the Marine Retailers Association of the Americas and Baird Research, the survey monitors monthly retail conditions and includes the Marine Retail Sentiment Index., which tracks retailer confidence.

Soundings Trade Only partners with Baird to disseminate the survey and report the results.

Take the survey here.