The American Boat & Yacht Council yesterday announced several staff changes aimed at enhancing business development, education programs, member services and marketing strategies.
“These strategic appointments and organizational changes underscore ABYC’s dedication to leadership in boating safety, education and member services,” John Adey, ABYC president, said in a statement. “Each individual brings unique strengths and insights to their roles, positioning ABYC for continued growth and success.”
Dave Broadbent was appointed senior director of business development. He previously served as education director and will now focus on establishing strategic partnerships to expand the organization’s boating-safety initiatives and enhance the value of its membership and certification programs.
Tim Murphy WAS appointed education director to fill Broadbent’s vacancy. Murphy has been instrumental in enhancing ABYC’s certification resources. He has a background in the marine industry as a journalist and has been involved with ABYC’s educational initiatives since 1998.
Shannon Aronson was promoted to senior director of marketing and communications. She leads efforts to increase ABYC’s brand visibility and communicate its mission to keep boating safe, reliable and enjoyable through standards and education.
Maggi Adey transitions to the membership department as member services manager. Adey’s appointment is part of ABYC’s strategic initiative to provide support to members.
Complementing these organizational changes is the hiring of Gina Ricci as department assistant. Ricci joins ABYC from outdoor retailer REI.
