PHOTO COURTESY AIRMAR

Transducer manufacturer Airmar yesterday announced the appointment of Brandon Wollard as outside sales representative for Gemeco Marine Electronics Specialists, the company’s wholly owned distributor in Lake City, S.C.

He comes to the position from Fin-Nor/Pure Fishing and has 12 years of sales experience at ComMar Sales.

“Wollard is a dynamic sales executive with a proven track record of cultivating strong relationships across boatbuilders, distributors, technical dealers and retailers within the industry,” vice president of sales and marketing Jennifer Matsis said in a statement. “His sales acumen will be instrumental in maximizing Gemeco’s strengths and optimizing its product offerings.”

Wollard is a fourth-generation marine industry professional and an avid angler.

“I am looking forward to using my previous experiences and love of the industry to help promote the Airmar/Gemeco brands and to build upon their well-established reputation for excellence,” Wollard said. “I am eager to accelerate sales for both Airmar and Gemeco by leveraging my deep industry knowledge.”