Bass Pro Shops/White River Marine Group yesterday announced that it acquired the Hobie brand and will reshore all production from Mexico to Lebanon, Mo.
“Uniting with Hobie is a very proud day in our company’s history,” Johnny Morris, Bass Pro Shops founder and lead outfitter, and Bryan Niketh, White River Marine Group president of manufacturing, said in a statement. “We extend Hobie dealers a warm welcome to our White River family. We are deeply committed to Hobie and supporting its dealer network as we embark on a very bright future together.”
Hobie was launched as a surfboard company in 1950 and grew to produce sailboats and kayaks.
“We’re proud to see Bass Pro Shops and White River Marine Group deepening their commitment to Missouri through this expansion,” Gov. Mike Kehoe said in the statement. “This investment is strengthening the community of Lebanon while contributing to Missouri’s reputation as a prime destination for both business and outdoor adventure.”
