PHOTO COURTESY EM-TRAKEm-trak Marine Electronics Ltd. has partnered with three manufacturer representatives to support its expansion in the North American market.
Gulf Atlantic Marketing will represent em-track in the southeastern U.S. and Gulf states, while West Coast Sales will cover the western part of the continent into Canada. Tideline Marketing will handle the Mid-Atlantic and New England.
“The depth of experience and long-standing dealer relationships that these three agencies bring to table is second to none,” Alec Buchness, em-trak vice president of sales for the Americas, said in a statement. “We’re thrilled to have them represent our range of existing AIS products, as well as support the introduction of new products later this year.”
Em-trak makes AIS transceivers and has been in business for more than 20 years. The company is a wholly owned subsidiary of SRT Marine Systems group and its headquarters are in Bath, England. The U.S. office is in Melbourne, Fla.
“Em-trak is renowned for its innovative and reliable marine electronics, and we are excited to bring their exceptional products to our valued customers,” said Mike Steiner of West Coast Sales. “We are confident that this collaboration will bring significant benefits to our clients, enhancing their marine experience with cutting-edge technology and superior performance.”
Added Neal Trombley of Gulf Atlantic Marketing, “We are honored to now be representing the globally recognized AIS marine electronics manufacturer, em-trak Marine Electronics, Ltd., in the southeast. This new partnership provides us a great opportunity to bring instruments which provide advanced technology, high quality, connectivity and good value to our customer base.”
