Discover Boating said it conducted the most comprehensive study it has ever done on first-time boat buyers and what inspires them to buy.
A public awareness effort managed by the National Marine Manufacturers Association, Discover Boating partnered with the advertising agency Olson to determine what prompts people who have never owned a boat to join the recreation.
The two will share their findings during an hour-long session at the International BoatBuilders’ Exhibition & Conference on Oct. 5 at 1 p.m. in Room 15 at the Tampa Convention Center in Tampa, Fla.
The session will dive deeper into “the boaters of tomorrow,” according to a statement — who they are, what attracts them to boating, and ultimately how they want to buy.
The presentation will include:
- A snapshot of who first-time buyers are
- The first-time buyer’s journey to ownership
- Their motivations for buying, and what is standing in their way
- How the industry can help turn dreamers into owners.
