Firecrown Media Group announced that Glenn Sandridge received the inaugural Sally Helme Memorial Marketing Award at the Marine Marketers of America’s annual Neptune Awards. The program recognizes the work of marine marketers and their respective companies in several performance categories.

The Sally Helme Memorial Marketing Leadership Award was created to recognize trailblazers who embody the same passion and commitment that Helme brought to leadership roles throughout her career. The first MMA vice president, Helme died last year.

“This legacy award will continue to celebrate the life, inspiration and achievement of one of the most outstanding marketers and leaders who ever impacted our industry, and recognize those champions who follow in her footsteps,” past MMA president Wanda Kenton Smith told Trade Only Today.

Sandridge is president of Firecrown’s marine division. Firecrown is the parent of Trade Only Today and Soundings Trade Only.

“I was honored to receive an award from my peers from the Marine Marketers of America, but I was beyond humbled to receive an award named after and in honor of Sally,” Sandridge told Trade Only Today. “As Scott Salyers so aptly described her, Sally was a gift.”

Sandridge said Helme was the first person he would call to ask for advice, and that she cared for everyone in the industry, personally and professionally.

“The impact she had on our industry and the people in it cannot be put into words,” he said. “Wanda Kenton Smith is a giant in the industry, too, and Sally loved her, so having her describe Sally and then announce me as the recipient made it even more special.”