Nautique Boats is the first boat brand to enroll in the Marine Retailers Association of the Americas’ new Dealer-Manufacturer Scorecard Program. The program, which formally kicked off in late June, represents an industrywide effort to foster deeper conversations between dealers and manufacturers to improve performance and customer experiences.
“We put a significant value on the feedback our customers — both boat owners and our dealers — give us, and we are intentional about putting that feedback into our products and programs,” Nautique director of sales Todd Marquardt said in a statement. “MRAA’s Scorecard Program offers a turnkey solution for us to gather, collect and analyze important insights from our dealer partners, and enables us to enhance how we serve our customers and optimize the boat ownership experience.”
MRAA undertook a four-month pilot program during the winter that included 12 brands from Correct Craft and Malibu. Based on its research, MRAA created separate dealer and manufacturer scorecards. The scorecard surveys, which are distributed electronically and compiled by MRAA, are designed to foster deeper conversations between dealers and manufacturers, ultimately improving the customer experience. Participating manufacturers receive monthly reports that compare their results to industry averages and offer insights into areas for improvement.
Click here for more about the Dealer-Manufacturer Scorecard Program, or email MRAA president Matt Gruhn at matt@mraa.com.
