
Teakdecking Systems announced that it appointed John Shinske as European director of sales and business development and Anella Alcott director of marketing.
“Their appointment is key for us to achieve our growth plan and have a stronger foothold in American and European markets,” CEO and president Richard Strauss said in a statement. “They both bring with them extensive experience within their respective areas and have a deep understanding of the industry.”
Shinske is based in Barcelona and will oversee sales and business development within Europe and the Middle East. He also is responsible for growing and consolidating the European operation, as well as identifying new product development opportunities.
Alcott reports to Strauss at the company’s Sarasota, Fla., location and is responsible for spearheading marketing efforts focused on driving customer engagement and acquisition, as well as brand resonance.