Kicker Marine Audio this week announced that in addition to its relationship with CPS Distributors, it will begin direct sales to OEMs.

“It’s simple,” Kicker unit director Phil White said in a statement. “If you’re a builder who wants to buy direct, we’re ready to work with you. Reliable product, solid design, a known brand — and now, a factory-direct path.”

The move is designed to give builders more flexibility, control and financial transparency when considering audio options for their builds.