The Marine Marketers Association of America today announced the election of new officers and the appointment of new board members.
Alisdair Martin, a marine industry consultant, was elected president. Abbey Heimensen, vice president of marketing for MarineMax, will continue in her role as MMA vice president. Katy Fairman, director of marketing and business development at Boatyard, will serve as secretary, and Dana Koman, Patrick Industries director of aftermarket strategy and business development, Marine, is treasurer.
“I am honored to have been chosen for this role and to work alongside such outstanding leaders as we continue to support and inspire marketing professionals across hundreds of member brands in the recreational marine industry,” Martin said in a statement.
In addition, new board members serving three-year include Renee Moore, brand manager at Monterey and Blackfin, and Freya Olsen, MRAA senior director of engagement.
They join a board that includes Leslie Zlotnick, marketing division manager at Yamaha Watercraft; Stephanie Vatalaro, senior vice president of strategy and operations at the Recreational Boating & Fishing Foundation; Victor Gonzalez, CMO of Sportsman Boats and Phenom Yachts; Romina Bompani, head of marketing, Superyacht Monaco; Brian Chandler, CEO of Commonwealth PR; and Katie Freeburn, senior marketing manager, Freedom Boat Club, Brunswick Corp.
“We’ve experienced remarkable membership growth over the past two years, and our momentum continues to build,” Martin added. “Now more than ever, it’s essential to foster community among marketers in our industry. We encourage everyone in a marketing role at a marine brand to join our group.”
