The Marine Retailers Association of the Americas opened registration for its annual Dealer Week conference, scheduled for Dec. 6-9 at the Tampa Convention Center in Tampa, Fla. The conference will center on “The New Fundamentals,” emphasizing skills in artificial intelligence, innovation, leadership, customer experience and operational efficiency across marketing, sales and service.
“Dealer Week continues to grow, and we have set a new record for the number of exhibitors who have signed up to support retailers at the event,” vice president of industry relations Mike Davin said in a statement. “Beyond that, attendees can expect new trainers and returning favorites, added education opportunities, more networking, the return of roundtable discussions and a fantastic industry celebration to cap it all off.”
Bernie DeGraw, Valerie Ziebron and Bob McCann return to head the Leadership, Service & Parts, and Sales & Marketing pathways, respectively. Seven new speakers join this year’s lineup: Coralee Zueff, Thomas Whitehead, Erick Jauregui, Jordon Schoolmeester and Max Materne in Service & Parts; Todd Smith, Kaihan Krippendorff, Fleming Ford, Tony Gonzalez and Dave Newell in Leadership; and Erin Gordon, Marcus Sheridan, Bob McCann, Jordon Schoolmeester and Rich DeLancey in Sales & Marketing.
New for 2026, an Industry Pathway will connect dealers with experts and solution providers through sponsored sessions.
“The marine industry is changing due to powerful external forces, including shifting behaviors and expectations of customers, and the ever-changing capabilities of AI. Dealer Week 2026 is set up specifically to provide our attendees with insight and solutions for this transition,” said Luke Feldbrugge, MRAA senior director of revenue operations.
Early registration runs through Sept. 30. MRAA members pay $949 for an all-access pass; the nonmember all-access rate is $1,699.
Additional details, including session topics and the complete event schedule, are available here.
