The Confidence Game
April 1, 2026
Helping customers to be more competent and confident boaters drives return sales for boat dealers and rental operators.
Helping customers to be more competent and confident boaters drives return sales for boat dealers and rental operators.
A groundbreaking, comprehensive marine industry study, offering insights into what drives talent attraction, retention, and development in 2024 and beyond.
How the strength of the dealer-manufacturer relationship drives customer loyalty
The relationship among dealers, manufacturers and customers is more critical than ever
These are proven ways to stabilize and strengthen a dealership in a down market
Hidden systems within a boat dealership can make or break business success.
At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.
At the height of the pandemic, more than a million newcomers came into boating. The question is: Can we keep them?
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
This is the way that you and your team can beat the market in the year ahead.
Helping customers to be more competent and confident boaters drives return sales for boat dealers and rental operators.
A groundbreaking, comprehensive marine industry study, offering insights into what drives talent attraction, retention, and development in 2024 and beyond.
How the strength of the dealer-manufacturer relationship drives customer loyalty
The relationship among dealers, manufacturers and customers is more critical than ever
These are proven ways to stabilize and strengthen a dealership in a down market
Hidden systems within a boat dealership can make or break business success.
At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.
At the height of the pandemic, more than a million newcomers came into boating. The question is: Can we keep them?
Marine retailers say customers are responding to social media, email marketing campaigns and text messages.
This is the way that you and your team can beat the market in the year ahead.
