The 2024 Global Marine Industry Workplace Study
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MRAA

The Nexus of Success

The relationship among dealers, manufacturers and customers is more critical than ever

Undervalued Systems

Hidden systems within a boat dealership can make or break business success.

Culture of Training

At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.

The New-Boater Bubble

At the height of the pandemic, more than a million newcomers came into boating. The question is: Can we keep them?

Conversation Shift

Marine retailers say customers are responding to social media, email marketing campaigns and text messages.

Culture of Training

At the MRAA, we are learning that artificial intelligence can help everyone on our team improve.

The New-Boater Bubble

At the height of the pandemic, more than a million newcomers came into boating. The question is: Can we keep them?

Conversation Shift

Marine retailers say customers are responding to social media, email marketing campaigns and text messages.

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