The National Marine Manufacturers Association today announced that it will increase investment in Discover Boating boat shows by 30%, year-over-year, to attract visitors. The additional funds, approved by the NMMA board, will be directed to media campaigns in traditional and digital channels.
“By targeting the highest-performing media channels and delivering inspiring, value-driven messages, NMMA is focused on maximizing impact and attracting showgoers — all while showcasing the unique joy and long-term value of life on the water,” NMMA said in a statement.
With the increased investment, NMMA said it is focused on being out earlier in the market, maximizing visibility and “building excitement” by reaching audiences in every Discover Boating show market.
For questions about exhibiting, contact Jennifer Thompson at [email protected]. For questions about Discover Boating and NMMA’s consumer marketing efforts, contact Ellen Bradley at [email protected].
